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A LITTLE KNOW-HOW GOES A LONG WAY

Better collaborations
begin with a little clarity.

Practical guides and clear workflows for a more thoughtful start to creator marketing.

01
PRACTICAL GUIDE

Write a clearer brief

Turn brand goals into a direction creators can understand and work with.

Read the guide
02
PRACTICAL GUIDE

Make your first message count

Open with a relevant observation and make the purpose of the collaboration clear.

Read the guide
03
PRACTICAL GUIDE

Measure against your actual goals

Read performance in the context of the content, audience and observation period.

Read the guide
FIELD NOTES

Write a clearer brief

Start with the problem you want to solve and the people you want to reach. Then explain the essential message. Set useful boundaries while leaving room for the creator’s own voice.

  • Identify the audience, market and publishing platform
  • Specify deliverables, timing, budget and usage requirements
  • Separate requirements from preferences
Put it into practice
FIELD NOTES

Make your first message count

Spend time with a creator’s content before reaching out. Explain why they fit the project, what you want to collaborate on and one simple next step they can respond to.

  • Reference a content detail that relates to the project
  • Explain the format and essential requirements
  • Check replies before following up
Put it into practice
FIELD NOTES

Measure against your actual goals

Different goals call for different measures. Decide whether awareness, engagement or conversion matters most, then compare content using consistent windows and definitions.

  • Agree on success criteria before the campaign
  • Use consistent denominators and observation windows
  • Review content quality alongside business outcomes
Put it into practice
SKILL & API

Bring the capabilities into your workflow

Need automated workflows, Skills or API access? Explore the enterprise options to discuss scope and support. Interfaces and permissions depend on the service provided.

Explore integration options
YOUR NEXT COLLABORATION STARTS HERE

Good stories.
The right people.

Find creators who connect with your brand. Turn discovery into a conversation, and a conversation into something worth creating.

Explore Influx 2.0
AI

Intelligent discovery. Human connection.

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